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SEO is basically what web designers do to make your website more attractive when the search engines, most often Google, come along to index and rank your website. SEO has been around since the early days of web design and a lot has changed since then.
A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.